Lexus “Glacier” Pitchbook — Art Director . Visual Concepts . Designs . Pitch Frames

The story began a long time ago, with a star traveling many light years to reach Earth. The star landed in a remote place with a hostile climate. Years later, we gradually pan over a valley of icebergs, slowly advancing towards one that stands out.Simultaneously, we present a little girl who dreams of a different reality. Her dreams manifest certain aspects of the car. Meanwhile, we observe someone driving the Lexus IS 350 F Sport through winter to a very important appointment.

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LEXUS GLACIER